The 3D Ring Builder marks a significant leap in the country's jewellery retail experience, allowing Origem's shoppers to choose from 6 ring styles, 9 centre-stone shapes, 6 center stone sizes in each shape, side-stone configuration, metal (10/14K white, yellow or rose gold) and engraving — with every change rendered instantly on a photorealistic 3D model that can be rotated, zoomed and viewed from any angle on a desktop, tablet or smartphone.

The platform is integrated with Goldiam's lab-grown diamond domestic retail business under its ORIGEM brand, giving customers transparent access to certified, IGI-graded LGD jewellery at compelling price points. The experience will be offered both on Origem's website and is available in each of its stores too.