Eurogrip Tyres has launched a new brand campaign that brings together MS Dhoni's passion for riding and Eurogrip's superior tyre technology. The campaign idea “ENJOY EVERY TURN” is derived from a powerful insight - in the journey of life; every turn is full of possibilities, so take them on with confidence…and who better than Dhoni to personify this.

The brand film is woven around that one intriguing question every fan has been asking - “What's Next for Dhoni?” and presents an interesting narrative that takes viewers through a scenic journey, where Dhoni is seen enjoying all the turns life and the roads throw at him.