Carysil announced that it has entered into a Celebrity Endorsement Agreement with celebrated actor Vijay Singh Deol, (popularly known as Bobby Deol), who will endorse the Company's Carysil brand kitchen sinks, faucets, BBQ grills, ovens and coffee machines.

The association also carries forward Carysil's well-known “Men in the Kitchen” platform, which celebrates men who take pride in cooking and in the spaces where families come together. With Bobby Deol as its face, Carysil aims to make the kitchen a symbol of style and status rather than just a place of chores. Upcoming campaigns will show him at ease in a Carysil kitchen, making the case that the modern man is as comfortable at the stove as he is on screen.