The deal is aimed at strengthening Affle's AI-powered consumer platform and expanding its global publisher network. The company said the acquisition aligns with its long-term growth strategy and will enhance its ability to drive consumer conversions through deeper audience intelligence and broader SDK reach.

Affle expects the acquisition to strengthen its intellectual property portfolio and improve audience intelligence capabilities. The company said this would support its CPCU (Cost Per Converted User) business model and help deliver higher-quality consumer conversions.

The company will continue its commercial partnership with Digital Turbine following the transaction. Digital Turbine said the deal would allow it to focus on its core media and distribution platforms while deepening its collaboration with Affle.

Affle 3i is a global technology company enabling AI-led solutions in mobile advertising. Affle enables advertisers to optimize targeting, personalize user engagement and maximize ROI by combining proprietary data, deep audience insights and advanced generative AI capabilities.

In Q4 FY2026, the company's consolidated PAT stood at Rs 119.5 crore, an increase of 16.0% y-o-y. Revenue from operations was at Rs 724.4 crore, an increase of 20.3% y-o-y.