As part of the transaction, all the strategic Assets, including the AdColony SDK for iOS and Android devices, tech platform, existing integration with in-app publishers and mediation platforms, the brand name, domain and the goodwill exclusively related to Assets, will be acquired by AMEA (Asset Purchase).

This Investment is strategic for Affle's consumer platform business.

The strategic Assets acquired have AdColony SDKs (Software Development Kit) for iOS and Android integrated with the publisher ecosystem, leading to an increased number of consumer touchpoints across the integrated consumer journey. This will improve the audience intelligence of the Company's Consumer Platform and drive conversions for Advertisers.