The ASEAN operations will focus on key digital markets, including Singapore, Indonesia, Thailand, Vietnam, the Philippines, and Malaysia. These economies represent some of the fast-growing digital ecosystems in Southeast Asia and are witnessing strong momentum in mobile internet adoption, digital commerce, and data-driven consumer engagement.

The expansion into the ASEAN region reflects MATL's continued focus on strengthening its presence across digitally advancing markets with significant growth potential. Southeast Asia represents an important digital landscape, supported by widespread mobile internet access, increasing adoption of app-based platforms, expansion of e-commerce activity, and a gradual shift of advertising expenditure toward measurable and outcome-oriented digital channels. These factors collectively underscore the relevance of the region for MATL's AdTech and consumer growth platforms powered by AI.

To establish its presence in ASEAN, MATL is adopting an asset-light operating approach that enables scalable deployment of its platforms across the region. Through this approach, MATL intends to serve advertisers, brands, and digital businesses in the region with outcome-driven solutions spanning programmatic media and consumer growth across key digital verticals.

From a strategic perspective, the ASEAN expansion is expected to contribute to MATL's long-term growth trajectory by supporting the expansion of its global revenue base. It is also expected to strengthen the Company's presence across rapidly growing digital economies with scalable and sustainable business potential.