The new facility is aimed at supporting Cupid’s FMCG growth strategy and strengthening its presence in overseas markets, starting with the Gulf Cooperation Council (GCC) region. The plant is expected to enhance regional supply capabilities, improve speed to market, and ensure better product availability across KSA and other GCC countries.

The project is proposed to be funded through the company’s internal accruals and will be taken forward after completing detailed evaluations and obtaining necessary regulatory and statutory approvals.

Cupid said that establishing a manufacturing base closer to key international markets will help deepen its global FMCG footprint and improve service efficiency across the region.

CUPID is India's premier manufacturer and brand of male and female condoms, water-based personal lubricants, IVD kits, deodorants, perfumes, almond hair oil, body oils, petroleum jelly and other FMCG products. The company operates with a strong commitment to public health and well-being, maintaining ethical business practices aligned with international standards.

The company reported a 140.47% surge in consolidated net profit to Rs 24.12 crore in Q2 FY26 as against Rs 10.03 crore posted in Q2 FY25. Revenue from operations jumped 103.22% YoY to Rs 84.44 crore in the quarter ended 30 September 2025.