Commenting on the launch, Vikram Lalvani, Managing Director & CEO, Sterling Holiday Resorts, said, “Rajasthan remains a cornerstone of Sterling's destination strategy, and Jodhpur is one of its most compelling cultural anchors. With Sterling Amargarh Jodhpur, we are introducing a resort that brings scale and versatility into a heritage setting—making it equally relevant for leisure travellers, large celebrations and corporate events. This launch reflects our focus on building destination-led resorts that combine local character with the reliability of a national hospitality network.”