Coforge announced the launch of BridgeCX, a next-generation customer engagement solution built on Pega Customer Decision Hub and integrated with Mastercard Dynamic Yield.

Coforge's BridgeCX connects enterprise-grade decisioning with real-time digital execution to help organizations deliver truly intelligent, hyper-personalized customer experiences at scale. Developed by Coforge's digital experience experts, the solution bridges the critical gap between customer insight and customer action by seamlessly integrating strategic decisioning with digital personalization.

In today's digital economy, many enterprises capture massive volumes of customer signals across channels but struggle to translate those signals into immediate, meaningful engagement. BridgeCX addresses this challenge by creating a continuous intelligence loop that unifies data, decisioning, and experience delivery.

BridgeCX is built on Pega Customer Decision Hub, the AI-powered decisioning platform for personalized experiences at scale. It unifies data, analytics, and channels to determine the next best action for every customer interaction, helping marketers simplify engagement, move faster, and increase customer lifetime value.

By combining the power of Pega's AI-driven decisioning with Mastercard's Dynamic Yield digital personalization engine, BridgeCX enables enterprises to analyze customer intent, determine the next best action, and instantly activate personalized experiences across digital touchpoints in real time. The result is a unified engagement framework that moves enterprises beyond fragmented personalization efforts toward decision-led, context-aware customer journeys.