An important commercial centre in Rajasthan, Bhilwara is known for its textile industry and growing business activity. The city also provides access to the region's cultural and heritage attractions, catering to both business and leisure travellers.

The hotel will feature 63 well-appointed rooms, along with a restaurant, banquet facilities, meeting/conference room, a fitness centre and other public areas. The property will cater to the needs of business and leisure travellers, bringing the brand's value-driven hospitality offering to the city.