Axis Max Life Insurance Limited, formerly known as Max Life Insurance Company Limited ('Axis Max Life' / 'the Company'), has partnered with Tata Fintech, a subsidiary of Tata Digital, to offer its range of life insurance solutions on Tata Neu, IndiaÆs omnichannel loyalty and financial services app.

Through this partnership, customers can explore and purchase select Axis Max Life protection and long-term savings solutions directly on the platform.

By integrating Axis Max Life's expertise in life insurance with Tata Digital's interconnected digital ecosystem, this initiative provides customers with a simple way to address their key financial priorities.

This collaboration is designed to integrate life insurance into a platform that customers already use for their various financial and lifestyle needs. By bridging the gap between financial intent and action, Axis Max Life and Tata Digital aim to make protection and long-term planning more accessible, relevant, and convenient.

Sumit Madan, Managing Director and CEO of Axis Max Life, stated, "Our partnership with Tata Digital reflects a shared commitment to making life insurance more accessible, relevant, and intuitive for millions of Indians within the ecosystems they already trust and engage with. By bringing Axis Max LifeÆs protection and long-term savings solutions onto Tata Neu, we aim to empower individuals and families to make informed financial choices and plan with greater confidence for the future. This association advances our vision of widening insurance penetration through digital innovation while helping more Indians build a stronger foundation for long-term financial security."

Sajith Sivanandan, CEO and Managing Director of Tata Digital, remarked, "At Tata Neu, we are committed to making trusted financial solutions more accessible and convenient for our customers. Our partnership with Axis Max Life expands the range of protection and long-term savings solutions available on the platform. This enables customers to explore options that support their financial goals and future planning needs within an ecosystem that also brings together payments, Tata NeuCard and rewards-led value across everyday interactions."

This framework reflects a shared focus on leveraging technology and an ecosystem-based distribution model to improve access to life insurance.

Through Tata Neu, customers can explore suitable protection and long-term savings plans, and take meaningful steps toward securing their families and preparing for future financial goals.